THE ORKNEY DISTILLERY
Using traditional copper stills in a process defined by passion, commitment and attention to detail, The Orkney Distillery is merging traditional methods with contemporary flavours, allowing them to create spirits that are unmistakably Orcadian.
SERVICES
PRODUCT LABEL DESIGN
YEAR
2025
MAN O’ HOY RUM SPICED THE ORCADIAN WAY
ODE TO THE OLD MAN
The Old Man of Hoy Sea Stack stands prominently front and centre on this rum label. The towering sea stack itself occupies a significant portion of the central area, drawing immediate attention. Flanking it on both the left and right sides is a wealth of detailed information and fascinating facts about the monolithic formation, enriching the label with context and history.
orkney blast
The left portion is inspired by an old Orcadian newspaper known as “The Orkney Blast.” This section features a modernised variation of the newspaper’s layout, creatively showcasing interesting fun facts and a deeper exploration into the rich history and significance of the sea stack.
COHESIVE BRANDING
The Orkney Distillery applies its original wave decal consistently across its entire range of spirits, including both its gin and whisky varieties. For this new design, we reimagined the waves in a fresh and innovative way, presenting them as clouds hovering above and waves rolling gently below. While the label stands apart from their usual designs, it still harmonizes well within the overall spirit collection, maintaining a cohesive yet distinctive presence.
SPECIAL FINISHES
On the physical label, the title font and the sea stack are carefully embossed to imitate the tactile sensation of rough rock when running your fingers along the surface. This texture is deliberately more rugged and less smooth compared to other labels, creating an authentic rustic yet classy appearance that evokes a natural, handcrafted quality.
