MOTIV

MOTIV is a pilates studio/franchise based in Toronto, Canada.

SERVICES

UI/UX DESIGN
BRAND DEVELOPMENT

YEAR

2021

to adapt. to evolve.

During the lockdowns at the start of 2020, MOTIV needed to adapt to the paradigm and where it stood as a pilates studio. As they have physical locations across Toronto, Canada, they decided to move their classes online, and launched an interactive course platform.
This is where we came in.

IMAGE PROPERTY OF MOTIV PILATES & FITNESS ©

IMAGE PROPERTY OF MOTIV PILATES & FITNESS ©

We were commissioned to design icons for the online platform, representing individual items and techniques that users could follow along to. PILATES IS FOR EVERYONE, SO NEUTRAL HUMAN SILHOUETTES WERE CHOSEN IN BLACK, AND THE ITEMS WERE CHOSEN TO BE IN WHITE, RESTING ALONG THE MOTIV BRAND GREEN.